It is the first basic studies that you must prepare, as it contributes to forming a complete perception of the market conditions that your project can face upon implementation, through which the market and the competitive situation are analyzed, and aims to determine the volume of production and the type of good / service provided, based on which the volume of supply, demand, expected revenue, selection of distribution outlets, pricing policies, the possibility of marketing the good / service, and estimating the size of the expected market share, which are The basic study on which other studies are built.
What are the objectives of the marketing study?Copy
- Study the purchasing power and size of income spent on the good / service of the target market
- Identify obstacles related to the production process
- Select the type of good/service
- Determine the target market (local consumers, external importers)
- Study the current and future market size and competitors' conditions, with a focus on - -- alternative and complementary goods
- Study the specific government laws for commodity trading and pricing.
- Study the size of the demand to determine the production capacity of the project.
What is Mix Marketing (s'P4)?Copy
The marketing mix explains to you the strategies that are used to arouse the desire to buy in people, which your project management must control, based on the nature of the product you offer, as you have to understand these strategies and apply them well to benefit from them as they affect the good / service sold and affect the amount of sales and consumer acceptance of them, which are as follows:
Any good/service that is widely produced by a company or manufacturer in limited quantities, which is what is sold to the buyer in the market
The amount of money the buyer pays the seller for the good/service.
The place where the good/service is sold, and also includes the methods of distribution, delivery to buyers and how it reaches the consumer.
It includes all areas of communication with customers from advertising, public relations, sales promotion, hidden marketing, and direct mail, and promotion intervenes in all elements of the mix as it interferes with the shape of the product, determining the price, and also choosing the right place to sell.
What are the determinants of demand and supply?Copy
It is a set of factors that affect the quantity demanded and the quantity supplied of production.
Prices of substitute/complementary goods: The change in prices on or positively substitute and complementary goods negatively affects the commodity offered.
includes their number, growth rate, and geographical composition.
taste and consumption of the cough/service.
The amount consumers spend to obtain a good/service, the increase or decrease in income affects the volume of demand.
Government Regulations and Regulations:Copy
The degree of government intervention on the prices of the good/service, including trade policy, price policies, and tax policy.
Price of the good / service:Copy
The higher the price of the good / service, the lower the quantity required (inverse relationship). Supply
Price of the good / service:Copy
The higher the price of the good / service, the lower the quantity required (inverse relationship).
Prices of production elements: include wages, materials used, capital and organization, their rise and fall affect the cash flows of the enterprise.
Vision, mission and objective of the project.
After-sales service includes installation, setup, maintenance and others.
Extent of use of technology:Copy
The higher the use of technology, the higher the quantity supplied (direct relationship)
Price of the good/service:Copy
The higher the price of the good/service, the higher the quantity offered (direct relationship)
What is SWAT Analysis - SOWT?Copy
SWOT analysis (or premium analysis) is a strategic analysis tool used in areas including strategic planning, project management, and business valuation. Analysis evaluates strengths, weaknesses, opportunities, and threats related to an organization or project.
Refers to the internal features and capabilities that distinguish the organization or project from others. They include for example good reputation, skilled personnel, advanced technology or competitive advantages.
refers to internal factors that constrain or adversely affect the performance of an organization or project. Examples include the availability of unqualified personnel, poor technical infrastructure, or poor management of resources.
refers to external factors that can be exploited to achieve the goals of the organization or project. These include, for example, increased demand for products or services, the existence of a new target market, or changes in laws and regulations.
refers to external factors that can pose a threat to the performance of an organization or project. These include, for example, intense competition, changes in the market, advanced technology that is difficult to keep up, or changes in government policies.
Through SWOT analysis, organizations and projects can identify factors that affect their performance and identify strategies to take advantage of opportunities and address threats, reinforcing strong points and addressing weak points.
Using SWOT analysis can trace the following points:
First, put the goal you seek at the forefront
Secondly use SWOT analysis to select points
Third, answer specific and clear answers to the questions mentioned in the side diagram
What are the methods for predicting the volume of demand for service products for a project?Copy
Predicting the volume of future production helps you to make decisions and possibilities about the size of production capacity and the preparation of marketing programs for products and services.
There is a set of models that you can rely on in order to estimate the size of the demand for the project's products and services, which are divided as follows.
Descriptive models and historical comparison method The opinions of specialized experts predict the use of international comparison.
Quantitative models market time series analysis. Correlation and regression.
Economic models predict by average per capita consumption forecast by price elasticity prediction by internal elasticity.
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